According to NewsGuard (@NewsGuardRating), TikTok accounts have been repurposing footage from 'Shark Tank', including fabricated Mark Cuban endorsements, to promote TikTok Shop products and drive commission-based sales. This deceptive marketing strategy can mislead retail traders into believing there is legitimate investment backing for featured products, potentially influencing social trading sentiment and crypto-related token movements connected to influencer-driven platforms. Source: NewsGuard, May 16, 2025.